Are you tired of losing your customers after spending thousands of dollars on ads? There are lots of online businesses that can relate to that. Most businesses will gain the right audience but will fall short of converting them into paying customers. The reasons? They don’t give their customers the right offer, and they don’t optimize their site to increase conversion. If you relate to that, what is the solution? You need a sales funnel to help you keep track of your leads as they progress closer to becoming paying customers. What is a sales funnel? Can you create a sales funnel for free? This article provides answers to those questions.
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What Is a Sales Funnel?
A sales funnel represents the journey your prospects (or potential customers) take to make a purchase on your website. It helps you keep track of your leads as they progress to becoming paying clients or customers. While this definition of a sales funnel might not be clear to most business owners, there are other ways to look at it.
You can think of a sales funnel as a series of website pages (landing pages designed to attract and convert) that contains the products or services your business offers. As your potential customers land on the landing page, they are given an offer they can’t refuse in exchange for something (contact address in form of an email).
After, they move to another page where they can add one of your products or services. Most sales funnels have up-sell and down-sell pages that enable potential customers to increase or decrease their orders. And after, the potential customers move to the order page, where they can pay for the products or services they want to buy.
The essence of creating landing pages in series is to help them navigate your site without getting lost. And to make your offer clear to them right from the beginning. This way, a sales funnel will help you keep track of your customer’s journey right from the start where they land on your website till when they leave.
The four stages of a sales Funnel are
- Awareness. Your potential customers become aware of your products or services when they land on your website.
- Interest. You build interest with the right content explaining what your business has to offer.
- Decision. You present your offers to your customers and help them make the right decision.
- Action. This is the part your customers take action and pay for your products or services.
Now that you know what a sales funnel is, you should start thinking of how to create one for free.
Can You Create a Sales Funnel without Paying a Dime?
Well, to be frank, you can create a sales funnel for free. There are lots of sales funnel builders that you can use for your business, but most of them cost a lot if you subscribe to their services. While most sales funnel builders like ClickFunnels will let you try their services for free for 14 days, you have to pay between $97 and $290 per month for their regular or premium plan. You can’t create a sales funnel for free, but you can build a cheap sales funnel. How? You can do this by using WordPress.
Creating a Sales Funnel with WordPress
WordPress is one of the best sales funnel builders business owners can use to make their funnels. Aside from that, you can create a full website with landing pages that can be converted to a sales funnel and integrate e-commerce functionalities into your website. Also, WordPress has lots of plugins that make it easy to build a sales funnel quickly.
What You Need to Build a Sales Funnel with WordPress
A domain name and web hosting. To build your sales funnel with WordPress, you need a domain name and web hosting. Your domain is the URL address that points to your business, while web hosting will make your website go live on the internet.
Install WordPress. After getting your domain name and web hosting, you have to install WordPress and customize your website with the right theme. Most business owners will use the Elementor theme because it is lightweight and helps your website load fast.
Install WooCommerce. If you plan to sell your products with your sales funnel, you have to install WooCommerce. WooCommerce enables you to add as many products as possible to your website and any payment integration you want.
Install a sales funnel plugin. You can choose any of the sales funnel plugins available on the WordPress library and install them. Most business owners will use Elementor to build their sales funnel, while others will use SeedProd, OptinMonster, or WooFunnels. Any of these plugins will give you the best result.
Customize your funnel and optimize it. You should finish your sales funnel by customizing the landing page and product pages. After, you should optimize your funnel to increase conversion and retain your customers.
Can I create a sales funnel for free? Sales funnels don’t come cheap, that is why most businesses will subscribe to the services of most funnel builders and pay a large monthly fee to get their funnels running. You can create a cheap sales funnel with WordPress and save money. We have explained in detail how to make a cheap sales funnel with WordPress in this article. If you want one of our experts to help you build your funnel, feel free to contact us.