Building a website is one way to get your business online, but it is not enough to make it visible to your customers. If you want people to notice your website, you must do SEO. What is SEO? How will SEO benefit my website? Can I do SEO on my own? We will answer these questions in this article.
What Is SEO?
There are millions of websites online competing for visibility. And your website is part of them. So, which website gets to show on the front page when a user searches for a query? Well, since competition is intense, Google will display the best websites on the front page. And how do you make your website appear on the front page of the search engine result page? The answer is to do SEO. SEO, or search engine optimization, is the art or practice of increasing your website visibility and organic traffic. Note that visibility comes first before organic traffic because your audience must see your website on the SERP before clicking on it.
Why Is SEO Important?
Without SEO, your website will be lost on the internet. No one will get to see your website. And this means that no one will engage with your business. Doing SEO will make search engines like Google and Bing crawl and index your website and display it for relevant keywords or key phrases. So, if you have got to drive more traffic to your website, optimizing it for search engines and users is the best way to do it. Now, let’s consider how to do SEO.
How to Do SEO for Your WordPress Website
The way SEO is done depends on the technology you use to build your website. You can easily install an SEO plugin if you use a content management system like WordPress to make your website. Here are the steps to doing SEO for your WordPress website. Most of the tips we explained here will help if your website is not a WordPress site.
Build a Fast Loading Website
There is no gainsaying that your website speed matters for SEO. Google has clarified that it favors fast-loading websites over slow ones. So, if you want any chance of appearing on the search engine result page, you must ensure that your website loads quickly. And what is the average website loading time? Google core web vitals put the average loading time at 4s. This means that if your website is considered a fast one, it should load in under four seconds. To build a fast-loading website with WordPress, you must use a lightweight theme.
Aside from that, you should use a web host that has lite-speed technology, which increases your website’s loading speed. Images can slow down your website’s loading speed. So, when you upload images to your website, ensure that they are compressed to a smaller size while keeping the quality. Several WordPress plugins like WP-Optimize can help you optimize your website loading speed.
Write Good Content
“Content is king!” If you don’t believe it, try removing the content on your website and see if it will be displayed on the search engine result page. Content is why Google and Bing will use to display your website when a user types something related to your business. So, to increase your website’s organic traffic, you must write good content. And what is good content? How can I write good content? These are questions you will be asking yourself right now.
Good content is a piece of information that addresses what your audiences are searching for. You can write good content or blog by doing keyword research with SEO tools like Ubersuggest or Semrush. Keyword research will let you know the best-performing keywords for a query and the search volume. After getting the keywords, you should research and ensure you include only high-quality pieces of information in the content. But that is not all.
Do On-Page SEO
Doing on-page SEO means optimizing your web pages by adding a title tag, meta description, and Alt text to all the images and headings. The title should contain the keyword you want the article or content to rank for. Also, your meta description should describe the article in a way that your audience will click it without delay. Headings are crucial in helping to structure your content, so you should add them. If there are images on the web page, you should describe them with an Alt text.
Backlinks are crucial if you want to increase the authority of your website. Note that content determines whether and where Google will display your website, not backlinks. You can get high-quality backlinks by writing an article that is so good that your audience will not hesitate to link to it.
Ensure You Don’t Have Technical SEO Issues
Incorrect redirects, broken links, and duplicate content can affect your website. If you want to optimize your site, ensure they are taken care of.
This article answers the question, can I do SEO on my own? It explains what SEO is and how you can optimize your website. A quick summary of doing SEO on your own is:
- Ensure that your website loads fast,
- Write good content,
- Get high-quality backlinks and
- Solve technical issues bordering your website.