Making a website is one way to increase sales and make more money. Many businesses are moving online, and yours should not be left out. There are several ways you can get a website. You can hire a web design company to make the site. Or, you can use website builders like Wix or a CMS platform like WordPress. The third way you can get a website is by subscribing to free services offered by some website builders. Can you get a business website for free? This article discusses the advantages and disadvantages of a free website. It also provides a guide on how to build a business website.
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What Is a Business Website?
A business website represents what you do online. It is a way to show your products or services to your customers online without physically meeting them. A website is a group of interlinked web pages accessible through a domain name. So, your business website must have linked web pages that contain useful information about your services. You can interact with your audience with your website when you add great content to it. Aside from that, you can sell more products with a business website.
Does a Business Website Come Cheap?
New businesses are springing up every day. But most of those businesses have little to no capital to support them. That is why most business owners will search for cheap ways of getting a website for their firm. A cheap website might help you save cash, but it won’t benefit your business. This means that you can make a free website when you subscribe to the services of a website builder like Shopify. But with a free subscription package, your website will be limited.
You can change the site’s content to suit your business by adding text and even images. But one thing you can change on a free package is the domain name. You won’t get a unique domain name when you build a free website with a website builder. Aside from that, your website will not be optimized for search engines when you are on a free package. If you are serious about making money online, getting a free website is not the right option for you.
No Free Website, What Next?
Although using a free business website will not do you any good, it does not mean that you should abandon your dream of getting a business website. While getting a business website can be expensive, you can get a cheap one because it must have the right content and be well-optimized.
Business owners should note that a website is an online branch of your business. Just like opening a new physical branch requires spending money on renting a building or warehouse, you must invest what is fair to get a good website.
Cheap websites are not the same as free websites. To build your website cheaply means hiring the right web design company or web developer. Also, it means that you use the right tool to make the site. One way to get cheap is by using a content management system. Most business owners are misinformed about content management systems like WordPress.
They think using WordPress means that the web developer will not do much work. Also, they think that WordPress must be cheap because it requires no customization. That perception of a content management system is wrong because big businesses use WordPress to run their website.
WordPress makes it easy for you to connect to your database. If you are to hire a web developer to code your website from scratch using PHP to connect to the database, you will spend a lot of money. This is because the web developers will spend hours coding to connect to the database. And when your website is ready, maintaining it won’t be easy.
You won’t be able to add blog posts easily like you can when you use a content management system like WordPress. The web design company you hire can easily code a custom website for you with a content management system. You can install your theme and make it unique to your business. Also, you can make a bespoke and highly responsive website when you use WordPress.
Can I have a business website for free? Yes, you can get a free business website. But the features of a free website are limited. You won’t be able to customize the domain name, and your website will not be well optimized for search engines. You can get a cheap website if you hire the right web design company and use a content management system.