Seriously, does paying for Google Ads actually work? While most business owners will answer yes to that question, others will answer no. Yes, Google Ads actually work for small businesses. With Google Ads, you can increase your business visibility and revenue. But it all depends on your experience. If you have experience setting your AdWords account and targeting the right keywords, your ads will be a success. But if you don’t have the right experience, your AdWords campaign may not work for you. Now let’s consider Google Ads and their benefits.
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What Is Google Ad?
Google Ads are an “affordable” form of advertising that allows users to create ads to target qualified, in-market prospects and if set properly, deliver a strong return on investment (ROI), and help grow your business leads and increase sales. With Google Ads, you can place your small business before your audience quickly, instead of having to wait for months before SEO will start working.
How Successful Are Google Ads?
The effectiveness of Google Ads has been recognized over the years and has led to a great increase in its popularity. Google Ads can be worth it for small businesses. It offers tons of benefits including the ability to reach targeted and motivated audiences, an easy-to-track return on investment, and pay-for-performance pricing model. These are the benefits of Google Ads:
- Increase Conversion and Sales. If you are planning to increase conversion by encouraging your prospects to sign up for your email, you can do that with Google Ads. Aside from that, if you want to sell more products to your customers, you can quickly launch your products or services with Google Ads. This is a sure way of making more money for your small business if you know what you are doing. Another reason why paying for Google Ads actually works.
- Target Your Ads. With Google Ads, you can create targeted ads and reach the right audience. This is crucial because it is only with targeted ads that you can get the right result and increase sales. When you create targeted ads, you will reach people who are really interested in your products or services.
- Control Your Cost. Google Ads make it easy for you to control how much you will spend on each click. For example, you can target low-budget keywords and reduce the amount you are paying per click. Aside from that, you can set your budget and control the amount you will spend per month.
- Measure Your Success. Google Ads make it possible for you to measure your success, and adjust your campaign if it is not performing as expected. Aside from that, you can create multiple ads and observe which one is performing better.
Are Paid Ads Worth It?
Hell yeah! Google Ads are worth it because it is a sure way to generate valuable traffic to your website, create brand awareness, increase leads and conversion and make sales.
How Much Should I Pay for Google Ads?
The amount you will pay to run your Google Ads campaign varies on how long you want it to run and the keywords you are targeting. Let’s start with keywords. The keywords you select depend on your business. If you sell hot burgers, for example, you can target customers searching for “hot burgers” in your location.
Now, “hot burger” may be a cheap or expensive keyword, depending on how highly competitive it is. So, you can pay between $0.5 and $2 or even more for that keyword. That is an example of a keyword and the amount you pay for your ads to be shown to prospective customers.
Some keywords are more expensive than that, while others are less. So, let’s say you pay $0.5 for a keyword, and you have 1000 clicks per month, you will spend $5000 on ads.
Should I Run My Google Ads Myself?
Well, if you have the right experience, running your Google Ads campaign is the best thing to do. But if you don’t have experience, do not try to run your Google Ads campaign. Most small business owners have tried that and failed. That is why most will conclude that Google Ads don’t work. But with the right experience, which you get when you hire a Google ad or pay-per-click expert, you will increase your business revenue.
Is There an Alternative to Google Ads?
Yes, there is. If you are just starting your business, and you have a low budget, running Google Ads will not be an option for you. Aside from that, most business owners want to try something different from Google Ads to generate organic traffic for their businesses. If that is the case with you, you can do SEO. Search engine optimization (SEO) makes it possible for you to get organic traffic, and increase sales and conversion without paying a dime. But it is not easy to do, except you hire an SEO expert.
Does paying for Google Ads actually work? Yes, Google Ads work if you know what you are doing. To run a successful ads campaign, you should do keywords research, target the right keywords and watch as the ads bring more traffic to your website. Buy what if you don’t want to try ads? You can always do SEO, which is a cheap alternative to Google ads.