Optimizing your WordPress website for mobile users is crucial. The reason? More and more people are surfing the internet using their mobile phones. And if your website is not mobile optimized, you will lose thousands of organic traffic. Luckily, WordPress makes it easy for you to do SEO when you build your website on its platform. And the good news about WordPress is that it comes with lots of mobile-friendly themes that you can use to build your website. This article discusses the question, how do I optimize a WordPress website for mobile users?
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What Does It Mean to Make Your Website Mobile-Friendly?
Making your website mobile-friendly is part of doing SEO for your site. SEO is a broad term that involves targeted strategies, tactics, and tools that help your site maintain high search engine rankings.
Most SEOs will divide search engine optimization into on-page, off-page, and technical SEO. On-page SEO deals with using the right keywords in your content, title, and headers. Off-page SEO involves getting backlinks and building your social presence.
Technical SEO is the most complex part of search engine optimization, and it deals with site speed and functionality. To make your website mobile friendly, you have to handle the technical SEO right. This means that:
- Your WordPress website must load fast,
- Minify your CSS and,
- Use the right image format.
Other things you have to do to make your WordPress website mobile-friendly that are not related to technical SEO are:
- Use a mobile responsive theme,
- Use mobile optimized plugins and,
- Use responsive mobile design.
Making Your WordPress Website Mobile-Friendly, How To
Optimizing your WordPress website for mobile users is easy if you know what to do. This means that you have to use a mobile responsive WordPress theme to design your website. Also, your design must be responsive; consider mobile users. In addition, you must use the right plugins and image format to reduce loading time and increase website speed.
Use a Lightweight WordPress Theme
Did you know that the WordPress theme you use to build your website can slow down its speed? Google loves fast-loading websites, and will not display a slow-loading website to mobile users.
So, ensure that the theme you select makes your WordPress website load faster. There are lots of themes you can install from the WordPress library, but few are not optimized for mobile users. So, choose your theme wisely.
Use a Responsive Design
A responsive mobile design is crucial if you want to optimize your WordPress website for mobile users. In fact, this is one thing Google considers when displaying a website.
To make your website responsive means that you design it to look good on desktops, laptops, tablets, and mobile phones. One way to ensure that your website is optimized for mobile users is to adjust the content.
There are several on-page visual editors on WordPress that can make you do just that. You can use Elementor page builder to edit and adjust your content when designing your website.
This means you should view your website and adjust the content on the desktop, tablet, and mobile modes.
Ensure that Your WordPress Website Loads Fast
This means that you have to remove any plugin or theme that can affect your website. To know your website loading speed, you can use the Google page speed insight and work on the feedback.
Use the Right Image Format
The size and type of image you upload on your website matter. So you have large images on your WordPress website? Large-size images will surely slow down your site loading speed. This means that you must reduce your image size from megabytes to kilobytes.
Aside from that, another thing to do to optimize your WordPress website for mobile users is to use the right image format. The recommended image formats to use on your site are WEBP or JPEG. This will ensure that the images on your site do not affect the loading time.