e-commerce store set-up

How Do I Set Up an E-commerce Store?

Are you planning to make more money selling products? One sure way to make money online is by setting up an e-commerce store. An e-commerce store is also known as an online store, and it enables you to list your products so that your customers can find and order for them. But setting up an online store is not an easy task for some business owners. This article explains how to set up an e-commerce store for beginners. It also provides tips for picking the right products to sell. Keep on reading to know more. 

Do you want to sell more products with an online store? Hire a web design company, and let’s help you build your website. Our services also include SEO content writing and SEO services. 

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Before Building Your E-commerce Website, Choose the Right Products

To succeed in your online venture, you have to select the right product to sell. This can be a difficult task if you are new to the business, as it requires thorough research. One thing that will help is for you to think about something that people in your locality use every time but is not available. The logic is that when your potential customers see that you are selling a product they need badly, they will readily shop from your e-commerce store. If you have several products you want to sell in mind, it is better to evaluate their demand before building your store. 

Doing Product Research

How often are people (your potential customers) asking for the product? Several SEO tools can assist you to set up your e-commerce business. All you have to do is type the product you want to sell as a keyword and analyse the result. For example, if you want to sell sneakers, you can use the SEMrush SEO tool to get the right number of people searching for sneakers near you. Let’s say you are selling a particular type of sneakers, say Nike sneakers, you can type Nike sneakers and analyse the result. 

To get a more accurate result, adjust the “country” to your country of residence to get the exact number of people searching for Nike sneakers. If there are 12,000 monthly organic searches for Nike sneakers, that means you have the chance to reach those people when you build your store. Note that if the result returns zero for the products you want to sell, it means that no one near you is searching for them. Our business growth experts can help you find the right products to sell and make more money.

Set Up Delivery

 After getting the right product, you should think of delivery. How will your customers get the product after making a purchase? This question is crucial because your customers will not pay if they are not sure that they will receive the products they order. So, sort out delivery fast. If you got both products and delivery sorted out, 

Building Your E-commerce Store

How Do I Set Up an E-commerce Store?

Now that you have got the products and delivery sorted out, the next thing to do is to build your online store. You can hire our team of web developers to help you build your online store or you can do it yourself if you have the skill. 

Select Your Perfect E-commerce Platform

There are several e-commerce platforms available that you can use to make your online store. One popular e-commerce store builder is WooCommerce. WooCommerce is a WordPress plugin that makes it possible to build a dynamic online store that meets your needs. Other online store builders are Shopify, Wix, Squarespace, etc. You can use any of those e-commerce store builders as well, but we will be using WooCommerce as an example in this article. To use WooCommerce, you have to choose a domain name, web hosting, install WordPress and activate WooCommerce and select a payment gateway. 

Purchase and Domain Name and Web Hosting

You can choose any domain name registrar you want, but we recommend selecting one that will also host your website. The cost to purchase a domain name per year can range from $15 to $25 depending on whether you select domain privacy, which is very crucial. After buying your domain, you can buy web hosting, which can cost up to $100 per year. Note that the longer you subscribe to a web hosting service, the less you pay. 

Install WordPress

Now that your domain name and web hosting are ready, the next thing to do is to install WordPress on your server. Most web hosting companies have a WordPress plan, so you can go to your c-panel and click on install WordPress. Be careful that you don’t mess around in your c-panel. If you have no idea how to develop a website, you can hire one of our experts for the job. After installing WordPress, you have to configure it by installing a theme and plugins. One of the plugins to install is WooCommerce. Search the plugin library and click on install and activate to get WooCommerce. 

Add Products to Your Website

WooCommerce makes it easy for you to add products to your website. Click on add product to add the description, image and price. You will continue to do that until you have finished adding all the products. 

Install a Payment Gateway

For your customers to buy directly from your website, you have to install a payment gateway. There are several payment gateways you can use with WooCommerce. Stripes and PayPal are the two most common payment processing plugins you can use with WooCommerce. 

Do SEO

After setting up your products and installing a payment gateway, you should ensure that you get your SEO right so that your website will appear on the search engine result page. 

Conclusion

To set up an e-commerce store, you must choose a product to sell, select a domain name and web hosting and install WordPress. After installing WordPress, you can install and activate WooCommerce and add your products to your store. Ensure you add a payment gateway plugin like PayPal to process your customer’s order directly from your website. 

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