Are you tired of paying hundreds of dollars per month on keyword research tools? Keywords are crucial if you want to do SEO for your business website. When you write an article targeting the right keywords, Google will rank it high on the search engine result page. But paying for SEO software like Semrush to help generate keywords may not be the best option for a new business that is low on a budget. So, the only alternative is to look for ways to get free keywords. Did you know that you can get free keywords when you use Google search? This article will explain how to do keyword research free with Google search.
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What Is a Keyword?
If you are planning to do SEO for your business website, you need to find the answer to this question. Doing SEO is mostly about creating great content for your online audience. And how will you create the right content when you don’t even know what your audience wants?
A keyword is a word that your audience type on Google search, which returns a query on the search engine result page. For example, “lamp” is a keyword anyone can type on a Google search. In this case, a lamp is a seed keyword. But people hardly type a single keyword these days.
To get what they want, most people will type more than one keyword. For example, most people will type “LED lamp” if they want to know more about the topic or LED lamps for sale if they want to buy the lamp. “LED lamps for sale” can be referred to as a key phrase. Key phrases are by far better than keywords because they can help you know your customer’s intent.
Doing Keyword Research with Google Search…. How to
Writing great content is crucial if you want to succeed in doing SEO for your business website. But note that your content will only make sense when it addresses an issue related to what your audiences are searching for.
Most business owners have used paid keyword research tools to generate keywords to write about. But if you are low on a budget and don’t have money to pay for keyword research tools, you can get free keyword suggestions right from the Google search engine result page. How? Let’s explain.
Type a Phrase Related to Your Business
To get free keyword suggestions on Google, you have to type a phrase related to your business. For example, if you have an electric lamp store and you are selling chandeliers, you can think like your customers and type “chandelier for sale”. The result page will display queries related to chandeliers. But you are not interested in other websites, instead, you want to know what your audience is searching for.
Explore the “People also ask” Section
To dig deeper into getting the right keyword for your business, you have to explore the search result further. Examine the result page and scroll to the “People also ask” section. This section contains questions your audience is asking that are related to your business. For example, you will find questions like “how much does a good chandelier cost?”, “how much does a chandelier light cost?”, “Which brand is best for chandeliers?”. These are questions related to your business capable of increasing your organic traffic if you answer them.
Explore the “People also search for” Section
The “people also search for” section provides further suggestions about what your audiences are searching for online. This section contains key phrases that are related to your search query. Creating content around these key phrases will guarantee increased organic traffic for your website.
For example, you will find key phrases like “modern chandelier for sale”, “crystal chandelier for sale”, “chandelier for living room”, etc. When you explore these sections, you will find more topics to write about free of charge. This is another way of doing free keyword research with Google search.
Explore the “Related searches” Section
Another way to get free keywords on the Google search result page is by exploring the “related searches” section. This section contains related queries that your audience is searching for.
For example, you will find suggestions like “cheap chandelier for sale”, “used chandelier for sale”, “vintage chandelier for sale”, “lamp plus chandelier for sale”, etc. Those suggestions work and can help you increase your website’s organic traffic when you write about them.
Getting keywords doesn’t have to be expensive if you know how to do keyword research with Google search. You can type in a key phrase related to your business and explore the search engine result page. The “people also ask section” is one way to find more keywords to write about. Also, the “people also search for” and the “related search” section provides relevant keyword suggestions to create more content for your business website.