Are you tired of receiving little to no website traffic? You might have heard other website owners talking about hiring SEO experts to help optimize their websites. Hiring an SEO expert or SEO company will cost you thousands of dollars per month. A well-grounded business will afford SEO experts, but new businesses might not survive. This leaves new business website owners with the choice of doing SEO themselves. To do SEO, you have to take it from the simplest to the hardest. It means that you have to start with on-page SEO before moving to technical SEO. This article discusses how to do on-page SEO for your website.
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What Is On-page SEO?
To do on-page SEO successfully, you have to understand what it is. Backlinko defines on-page SEO as the practice of optimizing web pages for specific keywords to improve search visibility and traffic. They included aligning page-specific elements like title tags, headings, internal links with keywords, and content as part of on-page SEO. This gives you the idea that on-page SEO deals with optimizing the visible parts of your business website. Optimizing in this context means making the content of your web pages better.
Moz defines on-page SEO as the practice of optimizing individual web pages to rank higher and earn more relevant traffic in search engines. Ahref defines on-page SEO or on-site SEO as the practice of optimizing a web page to rank higher in search engines. According to them, it included optimizations of visible content and HTML source code. From the definition of on-page SEO given so far, you can deduce that it includes making the content of your web pages better so that they will receive traffic from search engines.
What Is On-page SEO All About?
When you do on-page SEO, you optimize the content of your website for search engines and your users. This means that there are two dimensions to on-site SEO. The first is search engine optimization, and the second is user optimization. On-page search engine optimization involves adding title tags, meta tags, Alt text, headings, and structuring your content to look good. When doing on-page SEO for your users, you ensure that you add the right content that matches your user’s intent to your web pages. This involves doing keyword research and planning your content for maximum engagement.
Why Is On-page SEO Important?
When your visitors click on your website, they will be taken to each page. Your web pages must contain what they are searching for before engaging with your business; otherwise, they leave. Another reason on-page SEO is crucial is that a search engine like Google looks at the relevance of your web page content to determine whether to display it along with other search queries. This process involves searching for keywords on your web pages that match what your users are searching for online. Your website will receive little to no traffic from search engines without on-page SEO.
How to Do On-page SEO
Doing on-page SEO will be easy now that you fully understand it. To optimize your web pages, you have to look at the content to determine the page’s goal. Start by planning your content and doing keyword research. Most business website owners pay too much attention to web development and ignore content writing. Some of them think they can add any content to their website, but are wrong.
Don’t make that mistake when making your website. You have to plan the content on every website’s web page and ensure that it is optimized for search engines. Also, you should ensure that your content matches your user’s search intent. This way, you will be certain that search engines will display it along with other websites on the search engine result page.
Aside from planning your content, other things you should do as part of on-page optimization are optimizing the title tags, headings, meta description, and Alt text. You should ensure that the title of your blog post or web page matches the content in it. Also, you should add the relevant keywords to the title of your web pages.
Your web pages must be structured for readability. To do this, you must add the appropriate headings to the pages. If you have images on your web pages, you should include Alt text to describe them. Alt text helps search engines rank images. Although search engines don’t use the meta description to rank a web page, adding one will help to persuade an online visitor that your content is relevant.
How to do on-page SEO for my website. To optimize your website’s on-page content, you have to ensure that the content is relevant. Also, you have to optimize the title, meta description, Alt text, and headings.