Are you planning to hire a digital marketer? Hiring one is easy, but hiring the right digital marketer to handle your project is an uphill task. You have to consider experience, portfolio, and skills. What are the skills of a digital marketer? Find out the answer in this blog post.
What Is a Digital Marketer?
A digital marketer is an expert that promotes a business and its products using online channels. They have extensive knowledge of how social media, search engines, websites and online advertisement can generate leads and increase traffic to a business.
What Does a Digital Marketer Do?
As part of hiring a digital marketer, you must know what they do if you want to hire the best. Some of the roles and responsibilities of a digital marketer are
- Search engine optimization. Digital marketers help their clients to increase the organic traffic of their websites. This will eventually result in increased sales.
- Content marketing. This involves creating written and video content for websites to attract potential customers.
- UI and UX. They develop the user experience and user interface of their various digital platforms to engage with their audience and make promoting a company’s content easier.
- Analytics. Data analysis is one of the roles of a digital marketer. They use analytics tools to track website traffic and determine what types of content result in most sales.
Digital Marketer’s Specialization
When hiring a digital marketer, you have to define your needs. This is because digital marketing is a large field that encompasses many different positions.
- Content writer
- SEO Specialist
- Analytics manager
- UX designer
- Email marketing manager
- Social media manager
- E-commerce specialist
- PPC Specialist
- Digital marketing manager
Skills of a Digital Marketer
Are you ready to hire a digital marketer now? Here are some skills you should consider before you go ahead.
HTML and CSS
A digital marketer should possess basic front-end development skills to be effective. With HTML and CSS, the marketer can structure and style emails, tweak landing pages, format blog posts, customize fonts, etc.
So, when you hire a digital marketer with HTML and CSS skills, you won’t have to wait for your developer to customize emails and design templates. No more waiting for one developer to have time to add a sign-up button to your email template.
Is your website gaining little to no organic traffic? Then you need an SEO expert, a digital marketer, to work on it. Search engine optimization, or SEO, is another skill you should look for when hiring a digital marketer. The expert must be able to do on-page, off-page and technical SEO. Aside from that, the marketer should be able to plan the content of your website to attract more organic traffic.
Basic Design Principles – UI and UX
You should look for UI and UX skills when hiring a digital marketer. The expert should be able to design the look and feel (interface) of a site or email to attract your audience. A website that is easy to navigate and use will make your customer come back.
An expert digital marketer must be able to handle data. Keeping track of your website traffic source, and knowing what page or strategy is working, is only possible if you hire a digital marketer to analyze data to track the success of your campaigns.
One common tool a digital expert must be able to use is Google Analytics. Other SEO tools like Ahref, Google Search Consoles, SEMrush, etc.
There are different kinds of content a digital marketer can use to promote a website. Written, video and visual content can draw your customers closer to your business. You should hire a digital marketer that can develop different content. The expert should be able to write compelling copy or content that will move your audience to take action.
Marketing Automation and CRM
To set up a healthy marketing program, the digital marketer must be able to build a system that attracts new customers and keeps them around. That is why you should hire a digital marketer that can use marketing and automation tools.
There are dozens of tools for marketing automation a marketer must be familiar with. Examples are HubSpot, Marketo, MailChimp, etc. Aside from that, a digital marketing professional must be able to use CRM tools. Examples are Salesforce, HubSpot CRM, etc.
Photo and Video Editing
Aside from considering basic design skills, taking into account photo and video editing can be a plus when hiring a digital marketer. Hiring an expert with these skills can save your team money since you can handle simple videos in-house. The marketer should be able to use video editors and image editors like Photoshop to create content.
Are You Ready to Hire a Digital Marketer?
Hiring a digital marketer with the right skills will make your job easy and give you the best result. You can hire a digital marketer from our ecosystem. At Websavis, we help businesses connect with the right expert and build their team. Feel free to call us if you want to employ a digital marketer.
Frequently Asked Questions
A digital marketer is an expert (SEO specialist, content marketer, email markers) promoting a business online.
Search engine optimization, image and video editing, content marketing, data analysis, and UI and UX design are some of the skills of a digital marketer.
You can hire an experienced digital marketer at Websavis. We have many experts in our ecosystem who can help you build the right project for your business.