how to do seo

How to Optimize your Website in Four Easy Steps

If you want to increase your website’s traffic, you must do SEO. Search engine optimization is important for every website that exists on the internet. That is why business website owners are paying thousands of dollars to hire an SEO company. To optimize your website, you must be ready to do the same – spend thousands of dollars. The only way to avoid that is to do your SEO. How? Although it is hard, you must learn to optimize your website by doing simple tasks and moving to difficult ones. This article discusses DIY website optimization – how to optimize your website in four easy steps. 

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Can I Do My SEO?

Are you a business website owner wondering where you will get thousands of dollars to spend on optimizing your website? You are not alone because there are thousands if not millions of website owners who don’t have plenty of cash. But that doesn’t mean that you should dump your website and lose any traffic that would have come your way. 

SEO is crucial; that is why your website may not get any traffic if it is not optimized. If you have the skills to do SEO, you can proceed and save thousands of dollars. But if you don’t have the skills, you have to hire an SEO company or learn the task yourself. 

In truth, learning SEO is not easy; that is why most business owners will skip it. But if you are a determined business owner, you can optimize your website easily. It takes a lot of practice for you to optimize your website. 

Four Easy Steps to Do SEO

To optimize your website, you need to start from somewhere. This means that you must do on-page, off-page, and technical SEO. Aside from that, you must plan your content and do keyword analyses for your website. Let’s start with content planning and keyword analyses. 

Content Planning and Keywords Analysis

Although most people will disagree that content planning and keyword analysis are part of SEO, it is crucial that you do them. In fact, planning your content and researching your keywords is the beginning of search engine optimization. And this is where most business website owners get it wrong. Look at your business and evaluate your products or services. This is to determine what the title of your website will be. 

Do you have a business that sells baked products? You should plan your content around your products. And this includes choosing the right title and h1 for your business website. Most business owners will use phrases like “John’s Bakery” or “Bakery Shop” as the title of their website. This is a bad idea because those key phrases are not what users are searching for. 

When you use phrases that have little to no search volume as your site title, your website will have a problem with visibility. This is where you should do keyword research. Since you sell baked products, and you want your customers to see them, your website title can be different. You can use a phrase like “Best bakery for Baked Product”. 

Other key phrases you will use are “best bread shop near me”, “cake shop near me”, “freshly baked products for sale”, and “baking recipe”. You should use those key phrases in your subheadings, and ensure that you add more key phrases related to your business in your content. 

How to Optimize your Website in Four Easy Steps

On-page SEO

You must get your content right before any on-page SEO changes you make will make sense. Doing on-page SEO without planning your content will amount to a waste of time. After you’ve added the right content and researched your keywords, you can start doing on-page SEO. To do that, you must start with your title and headings. 

Structure your website title and headings properly. This means that you must ensure that they are not too short or too long. If you have images on your website, you can optimize them by adding Alt text. Another on-page SEO is to add a meta description to your web pages. Reducing the size of your images is another aspect of on-page SEO, although it overlaps with technical SEO. 

Off-page SEO

Another way to optimize your website is by doing off-page SEO. This task included building your website reputation by connecting with other web pages online. The best way to do that is by writing informative articles about your business and asking other website owners if you can post them on their sites. Also, you can use social media to gain backlinks by posting your content on it. 

Technical SEO

This is one of the most difficult website optimization tasks. And this is where most business website owners get it wrong. You must be proficient in doing on-page and off-page SEO before you jump to technical optimization. Technical optimization involves ensuring that your website redirects to the right URL. Also, it means checking that it has no broken links. If there are images on your website, you have to convert them to the latest format, WEBP or JPEG. 

Aside from that, you have to reduce the sizes of the images so that your web page will load quickly. These tasks are difficult and confusing for business website owners that are just starting. But when you are proficient with optimizing your website, you will get used to them and improve rapidly. 


Business owners that don’t have thousands of dollars to spend to hire an SEO company can DIY website optimization. The four easy steps to optimize your website are explained in this write-up. 

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