Are you planning to promote your business to millions of customers online? When making decisions about how to build your online presence and market your business, there are two options to consider. You can do SEO to improve your website’s organic, or you can use paid ads to promote your business. While an expert will find it easy to choose the best between the two, it is not the same with newbies. Hence, the question: is SEO better than paid ads? What is SEO? Are paid search ads effective? Let’s find out the answer to those questions.
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What Is SEO?
SEO, or search engine optimization, is the practice of increasing your website’s visibility and organic ranking with the use of well-optimized content. With SEO, when an online visitor types in a keyword related to your business, your website will appear on the search engine result page along with other relevant sites. That is how SEO helps increase your site’s organic traffic.
How Is SEO Done?
SEO is not too difficult if you know what to do. Here are some tips from Google on how to improve your website’s SEO.
- Make sure the writing on your website is clear, helpful, and descriptive enough for your audience.
- Explain your topic in simple, easy-to-trad language. This will make your users find important points from your content.
- Use relevant keywords in your content or articles. Keywords are words your audience is searching for online. We will discuss keywords in detail later.
- Don’t spam keywords or stuff your content with keywords, as it will create a bad user experience. Doing this may lead Google to consider your content deceptive and ignore your site.
The best way to do SEO is to be natural about it. Think of writing content as talking about something you love doing. If you love making burgers, for example, you will talk about the whole process without repeating the word burger unnecessarily, won’t you? So, your content should be natural and include everything that can help your audience with more information.
Keywords, an Indispensable Part of SEO
Can I do SEO without writing quality content? Nope, you can’t. According to Google, SEO is all about adding high-quality content to your website. But how will you know what content to write? You have to do keyword research to know what your audience is searching for online.
Let’s use baking as an example. If you have a store, and you sell baking ingredients, selling your products online will mean that you create content around what you do. For example, you can write an article on “how to bake a cake” and explain in detail how to mix the various ingredients to make a fine cake.
“How to bake a cake” is a key phrase that your audience is searching for online that will help your content gain more visibility. There are lots of keywords to write about. To find keywords suggestions, you can use paid software or follow Google recommendations. Using paid software will cost money, while following Google recommendations requires little research.
If you decide to follow Google recommendations, type in the keywords you want to write about. For example, type “baking tips” into the search bar and examine the results. Scroll down the result page and look for Google recommendations labeled as “people search for”. There you can find what people in your location are searching for that are related to baking tips.
Will I Pay Google for SEO?
Nope, you don’t have to pay Google to appear in organic search results. But this doesn’t mean that SEO is free. If you know how to do SEO, then you don’t have to pay a dime to optimize your website. But if you don’t, you have to hire an SEO specialist to help optimize your site. Note that it can take a while for you to start seeing results when you start doing SEO. For some websites, it can take up to 6 months, while others can take 12 months.
What Are Paid Ads?
Google Ads is Google’s pay-per-click (PPC) which allows you to bid on keywords for a chance to show as ads in Google search results. Paid ads on the Google search result page are always labeled paid or ads so that users will know before clicking them. Unlike organic results, paid ads will appear at the top, in between content, or at the bottom of the page.
Are Paid Ads Effective?
Now, the answer to this question depends on you. If you know how to set up a successful ad campaign, then paid ads will be effective. But if you don’t, you might end up wasting your budget. When using Google Ads, you only pay when someone clicks on the ad and visits your website. To make your ads effective, you can tweak them anytime to reach the right group of people or audience. Also, you can target your audience’s interests, geographical area, etc.
Will Google PPC Ads Improve My SEO?
Paid ads do not improve SEO! Instead, Google Ads can help you display your business to potential customers, at the exact moment they are searching for things related to your business.
So, SEO Vs Paid Ads, Which Is Better?
Still, wondering which is better between SEO and paid ads? Well, the answer depends on you. If you have just launched your business, and you want to reach more customers quickly, paid ads will be the right solution for you. But if you want to enhance your business’s online presence in the long run without spending much, SEO is the answer. Or, you can invest your time and money in both SEO and paid ads for a well-rounded strategy.