seo basic

Search Engine Optimization – the Basics

Are you planning a new website? One way to increase your business revenue is to build a website. But your website will not make money if it is not well-optimized. This means that you must do SEO to make your website user-friendly and search engine friendly. Doing SEO is a tedious task, even for the expert. But it pays when done by the right person. Business website owners can DIY search engine optimization if they have the skills. Another way to optimize your website is by hiring an SEO company. While doing SEO yourself or hiring an expert will lead to the same result if done correctly, it is best to know search engine optimization basics to be on track. This article discusses search engine optimization basics a beginner should know.   

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Why You Should Know SEO Basics

Having a thorough knowledge of what it takes to optimize your website is crucial if you want to do it correctly. Whether you want to hire an SEO company to work on your website or do it yourself, you must know how it is done before proceeding. This is crucial because it is easy to make mistakes when optimizing your website. Most business website owners will employ the blackhat SEO tactic when optimizing their website, and they will be penalized. 

Others will hire cheap SEOs to work on their website and get a bad results. While hiring cheap SEOs can help you save money, the result of their work will damage your website’s online presence. This is because cheap SEO services (it is not uncommon to receive anonymous emails from quacks who call themselves SEO experts, claiming that they will optimize your website with as little as $50) employ blackhat tactics. So, if you are doing SEO yourself or hiring an expert, knowing what it takes will help you identify the right services and avoid making mistakes. 

What Is Search Engine Optimization?

Google defines search engine optimization as the process of making your site better for search engines. That definition is simple, sweet, and short. A business website owner hearing about it for the first time will be able to comprehend the definition. But to understand SEO fully, you need more than that. Search engine optimization increases your website’s online presence by making the content relevant to your audience, increasing the loading speed, and ensuring that the design is responsive. 

There is more to SEO than that. It also involves ensuring that your web pages load correctly, and that you do on-page and off-page optimization in addition to technical SEO. Optimizing your site is not a one-task thing; it is a multitask project. When you combine all aspects of SEO, you will get a well-optimized website. Skipping a part or not doing a part well will not yield any result. For example, if you work on increasing your website’s loading speed without optimizing your content, Google will not find it relevant. 

The Basics of SEO

Search Engine Optimization - the Basics

Experts will break search engine optimization into different parts. But to make it easy for newbies, it is better to break SEO into four parts. The four parts are on-page, off-page, technical, and content optimization. Let’s take them one after the other. On-page SEO means optimizing your website pages. This process involves ensuring that you add the right title tags, meta descriptions, headings, images, and ALT text to your web pages. 

Also, it involves making your website page designs responsive on all devices. While on-page SEO might seem to be one of the easiest things to do on your site, it will not work if you don’t have good content. This is where you should plan your content and research keywords. Search engines like Google take the content on your web pages seriously. Google tries to find relevance when displaying your content to online users. That is why you should research the keywords you are writing on when creating your content. 

After optimizing your content, you need to get backlinks to your website. This part refers to off-page SEO. Aside from building backlinks, off-page SEO involves posting content and sharing your website on social media. The last part of SEO is the technical aspect. This part is a little difficult because it might require that you have knowledge of web development. You have to ensure that your website redirects correctly and that you set the canonical URL. Also, you have to check for and fix broken links. 


Search engine optimization is the process of making your website better for search engines. It involves doing on-page, off-page, and technical SEO. Also, it involves planning your content and researching keywords. 

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