There are lots of websites with billions of content on the internet. This is good news for online readers and possibly bad news for online businesses. If you create content regularly, yours might be lost online like tons of other content. To make your web content visible when your audiences type queries related to your business, you have to optimize it. Content optimization is not an easy task, not at least for newbies. But the good news is that you can optimize your content to be visible to the right audience. This post discusses seven strategies to optimize content for search engines.
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What It Means to Optimize Your Content
To optimize your content means to ensure that it meets search engines guideline and inform your audience so that they will engage with your business. This means writing the content to reach a large audience by targeting keywords or search terms online users are browsing. And adding those keywords in the content so that search engines will display them. But it goes beyond targeting keywords or key phrases. Content optimization also includes structuring your content with headings to enhance readability. The subsequent headings will discuss in detail how you can optimize your content for search engines and users.
Plan Your Content
Planning your content means knowing which content to create and when. It also means knowing why you want to write the content. Also, you have to know who (your audience) you are writing the article for before you start drafting it. This is where you do audience research. Good audience research will hint at whom to target when creating your blog post or article. It will enable you to determine your audience search intent.
Also, you have to determine your potential audience age groups. Are your audience teenagers, middle age or adults? The language you use in content created for teenagers will be different from adults. Now that you know your audience, you need to know what queries they are searching for online. This is where you conduct keywords research.
Conduct Keywords Research
Keywords are a group of words that your audiences are typing in the search bar when they browse the internet. Such words like “fried chips”, “free data”, “cheap shoes”, and “used phones” are keywords related to different businesses. When writing your content, the keywords you will target must be related to your business and what your audience is searching for. Let’s assume you have a restaurant and sells fried chips; you have to optimize your content to match your audience. You can use software like Wordstream, Ahref or SurferSEO to get the right keywords. One possible keyword to target when writing your content is “fried chips”. You can also target key phrases like “best chips restaurant”.
Use Content Optimization Tools
Another way to optimize your content to enhance search performance is to use optimization tools like SurferSEO. The right content optimization tool will not help you write the content but will serve as a guide when writing. This will prevent keyword stuffing in your blog posts. Also, the optimization will give you hints of other semantic keywords you can use in place of your target keyword.
Write Your Content
Now that you have discerned your audience and the right keywords or phrases to use, you can start writing. Remember to use content optimization software for optimum results. This is the part where you have to research the topic you are writing about. Use multiple sources when researching your content, and try to write in your words without lifting directly from your source.
Remember, search engines hate plagiarized content. When writing, you should ensure you add the keywords or phrases in the first paragraph. This will keep your potential audience glued to your article and encourage them to keep reading. Aside from that, you need to add the keywords in the body of your blog post. Ensure that you add it naturally to your content to flow with other words, instead of casually inserting the keywords.
Optimize the Meta Description
Of course, search engines no longer use meta descriptions to rank articles; they are still relevant. If you optimize the meta description so that it contains your keywords, there is a high chance that your audience will click your content when it is displayed on the search engine result page.
Optimize Your Images and Headings
Adding images to your content is a great way to engage your audience. You should ensure that the images in your article are related to the topic. Also, your images should have Alt text that describes them so that search engines will understand and index them. To ensure that your audience finds reading your content easy, you have to structure it into headings. Headings also help search engines to understand the structure of your content. Ensure that you have only one Heading 1 and as many Heading 2 and Heading 3 as you want. If a content creator uses a content management system(CMS) like WordPress to upload, the title is the H1. Other headings in your content should be H2 or lower.
Review and Edit
After writing your content, you should review it to confirm you added the right keywords and edit to make it error-free. You can use plagiarism software to check to ensure that it is unique.
The seven strategies to optimize content for search engines are planning the content, doing keyword research, using content optimization tools, and writing the content. Also, you have to optimize the meta description, and the headings and edit your content.