Every business website has a goal – to generate revenue. But most business websites fall short of their goals. Why? They receive little to no traffic to make the right customers engage with them. If you discover that your website is not visible on the internet, you need to do SEO. Doing easy is not an easy task, not at least for business owners that don’t have the skills. That is why hiring experts to optimize your website is the only option available to business owners that want their website to make money. So, should I hire someone for SEO? This article explains why.
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What Is SEO?
Most SEO experts will define SEO as the task of optimizing your website. But business owners that are not familiar with “optimizing” will not understand what that means. In our previous articles about SEO, we have written a well-detailed definition of the term. But in this article, we will use an example to illustrate SEO or search engine optimization. Let’s assume that A has a bakery that sells all kinds of baked products.
Business owner A then decided to move the bakery online to reach more customers. So, A built a website for the business. After some time, A discovers that the website is not appearing when he types things like “wheat bread”, “cake”, “doughnut”, etc. This means that A website is not receiving impressions or views for the baked products listed on it. So, A decided to hire an SEO expert to make the website appear on the result page when terms related to baked products are typed.
After the SEO expert worked on the website for a few months, it began appearing on the result page when things like “wheat bread” and “doughnut” were typed. That is what SEO is all about. SEO or search engine optimization is the task of making your business website appear when your customers type terms that are related to your business.
Why Is SEO Important for My Business?
Search engine optimization or SEO is crucial for every business. This is because, without SEO, your website will not make any money. That is why SEO experts will charge you to optimize their website because they know that promoting your business will increase your revenue. Think of that bakery business website illustration we used above; if the business owners refuse to hire an SEO expert, that website will not appear before potential customers. So, to make the business website appear when a keyword like “doughnut” is typed, the owner hires an SEO expert. So, if your website is not receiving its fair share of traffic, you should hire someone for SEO.
Where Can I Get SEO Experts?
There are lots of folks or agencies online that do SEO for business. If you want to hire an SEO expert to optimize your website, you can search online. But as easy as surfing online for an SEO specialist is, you can make mistakes when hiring one. That is why you should ensure that you consider the skills when hiring an SEO expert.
Is SEO Cheap?
No. Search Engine Optimization is not cheap. There are lots of SEO people online that will offer to optimize your website for $50. Some will even offer to get backlinks for $20. A business website owner that is serious about optimizing websites will avoid those people. This is because they sometimes employ quack or black hat SEO practices for business website owners that want cheap SEO services. Good SEO costs money. This is because when you hire an SEO company to work on your website, they will promote it so that your customers will see your business. It is similar to advertising your business on TV. TV ads cost lots of cash because when people see your ads, they will buy from you. Although SEO is optimizing a website so that it will appear on organic search, it costs money because organic traffic will generate revenue for your business.
How Long Does It Take to Do SEO?
How long it takes to do SEO depends on your website health score and the keywords you plan to rank for. The problem with some business websites SEO began when building the site. Most business owners will build their website themselves or hire web developers that have no idea of SEO to code their site. If the health score of your website is low, then an SEO expert will have a hard time optimizing it. Aside from that, if your business website targets low competition keywords, then it will not take long before it appears on the search result. But if the keyword difficulty is super hard, then it will take time to build the right domain and page authority to rank on the first page of the search result when your customers type terms related to your business.
Should I hire someone for SEO? You should employ an SEO expert to optimize your website if you discover that it receives no organic traffic.