Are you planning to hire an SEO specialist? Do you have a website that is nearly useless for your business and wants an SEO expert to work on it?
Hiring an SEO specialist to optimize your website is a great idea to increase your organic web traffic and revenue. But how do you hire a competent SEO expert? The answer lies in knowing what skills to look for when hiring SEOs.
We understand how hard it can be to work with the right SEO professional, so we have written this article to help you hire the best. So, what are SEO specialist skills? Find the answer in this article.
What Is an SEO Specialist?
An SEO expert is a professional that is specialized in helping businesses increase their organic traffic through the result-driven website optimization process.
Search engine optimization experts use tools and practices to increase the organic ranking of a website and the number of organic traffic to increase revenues for the business.
What Does an SEO Expert Do?
The responsibilities of an SEO professional range from conducting a website audit to competitor analysis, technical SEO, creating a content plan, etc. Below are some of the responsibilities of an SEO.
- Conduct an SEO audit of a website to reveal on-page and technical SEO issues.
- Create a content plan to boost a website’s organic traffic.
- Conduct in-depth keyword research to find the high volume and low-difficulty keywords.
- Optimize web pages to improve the SEO score.
- Carry out technical SEO on a website to improve the loading speed.
- Build backlinks for a website.
- Write SEO-rich content using the right keywords or phrases to increase organic traffic.
- Use SEO tools like Google Search Console, Google Analytics, SEMrush, Ahref, etc., to monitor a website’s performance.
Skills to Look for When Hiring an SEO Specialist
- Technical SEO
One skill of an SEO expert is proficiency in technical SEO to reveal underlying problems affecting a website. Technical SEO aims to check if a site loads fast, is crawlable, contains broken links and duplicate content, and if the meta tags are set correctly.
If a technical SEO analysis reveals any of these problems, the search engine optimization expert will quickly solve them.
Since the goal of technical SEO is to ensure that search engines like Google and Bing see your site, the expert will optimize it and make it crawlable by examining each web page and the site.
- In-depth Keyword Research
Every SEO campaign involves keyword research. This is another skill of an SEO specialist. Keywords are terms or words your online audiences or potential customers are typing into Google search every day.
So, keyword research is the process of identifying strategic long and short-term words to add to your content to make it rank higher on the search engine.
Researching keywords requires an in-depth knowledge of search engine algorithms and intent. An SEO specialist knows that targeting high-intent keywords related to a business is more effective than high-volume keywords not related to a business.
When hiring an SEO expert, you should ensure that the professional can do in-depth keyword research.
- Proficiency in SEO Related Tools
You should hire an SEO expert that is proficient in using tools like Google Search Console, Google Analytics, SEMrush, Ahref, Ubersuggest, Excel, etc.
Google Search Console and Analytics are two essential skills of an SEO expert you should look for when employing a professional.
Aside from knowing the names of those tools, you should ensure that the SEO expert you hire can use them. You can set up an interview test to evaluate the skills of the expert.
The SEO specialist should be able to use SEMrush to audit a website, do keyword research and monitor organic traffic.
Also, the search engine optimization expert must be able to use Google Search Console to check crawl and indexation issues affecting a website and monitor traffic using Analytics.
- Writing and Editing Skills
Search engine optimization goes hand in hand with content writing. When hiring an SEO expert, you should ensure that the professional can write SEO-rich content for your website.
SEO content includes blog posts, landing pages, product descriptions, and reviews. The SEO specialist should be able to use the keywords generated when doing keyword research in the content to increase the organic traffic of your business website.
Aside from writing, an SEO specialist must be skilled in editing to ensure the content is error-free.
- Link Building Strategy
Building high-quality backlinks is another skill of an SEO specialist you should look for when hiring one. A backlink is a hyperlink from another website to your business site.
Competent SEO experts build backlinks slowly via internal and external links. The professional should be able to write high-quality content that is so good that it will earn natural backlinks. Also, the expert should be able to write guest posts to build backlinks.
- Competitive SEO Analysis
Another skill of an SEO expert is competitor analysis. The professional should be able to check your competitors to know what keywords they are ranking for and their SEO strategy.
A competitor analysis report is crucial to formulating a strong SEO strategy and can help you target customer segments you hadn’t thought of before.
- Understanding Front-end and Back-end Technologies
Also, search engine optimization experts must be skilled in back-end technologies like PHP, Python, Java, etc.
Understanding how code works can help an SEO specialist do technical SEO better. And if the expert has to adjust the code, doing that will be easy.
Are you planning to hire an SEO specialist to increase your website’s organic traffic? At Websavis, we help build a result-driven SEO strategy to increase your website’s organic traffic and revenue. Feel free to give us a call.
Frequently Asked Questions
What Should an SEO Specialist Know?
An SEO needs to understand all aspects of digital marketing at a deep level. To be specific, SEO experts should be able to do on-page and off-page SEO, tech SEO, content planning, and keyword research. This is in addition to using SEO tools like Google Search Console, Google Analytics, SEMrush, Ahref, Ubersuggest, etc.