Are you planning to hire an SEO specialist to help you optimize your website? If you are, you have recognized the importance of search engine optimization. Doing SEO is a bitter-sweet task. Bitter for those that don’t know much about search engine optimization, and sweet for those that know a lot about it. If you have experience doing your SEO, you can start optimizing your business website right away. But if you don’t have experience, you should hire an SEO company. Before that, you need to know what SEO services cover. This will let you know what to expect when hiring a specialist to work on your site. So, what do SEO services cover?
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Type of SEO Services
Most SEO companies will give you many options you can choose from before they start optimizing your site. You will discover that there is full-service SEO. This search engine optimization package covers every aspect of your website. Aside from that, there are partial SEO services. These packages cover the different aspects of search engine optimization.
When optimizing their site, you can either select the complete package or the partial optimization package. The full SEO package is expensive, making business owners opt for the cheaper one – the partial SEO package. But if you are optimizing your website for the first time, it is recommended that you select the complete search engine optimization services.
Full SEO Services
Complete search engine optimization package or service covers everything that has to do with optimizing your website. It is a combination of all the partial SEO services. You will get on-page and off-page SEO when you opt for the full SEO package. Also, you will get technical SEO, content planning, and keyword research.
Partial SEO Services
You can select on-page, off-page, or technical SEO when you go for partial SEO services. This means spending less cash doing your search engine optimization services. But if you are just starting, this is not the right choice for a new website.
Explaining the Various SEO Services
On-page SEO has to do with optimizing everything that is on your web pages. It involved optimizing your title tag, meta tags, headings, images, and content. The expert you hire will ensure that your title accurately describes your business using the right keywords as part of SEO services. Keyword research is part of SEO services, and using the right keywords in your title will make it well-optimized.
Aside from optimizing your title, another part of on-page SEO is heading optimization. Your headings must contain the keywords you want your web page to rank for. Adding h1 to your web page is crucial, as well as other subheadings like h2 and h3. Aside from that, you have to add Alt text to your images.
It involves ensuring that your site does not have crawl issues. Also, it involves checking all pages to ensure that they are not blocked from search engine bots and that they do not have the meta no-index tags. Aside from that, technical SEO also involves ensuring that your website redirects correctly and that there are no broken links. Another aspect of technical SEO is to increase your website loading speed. Your site must load in under 4 seconds for a better user experience. The SEOs you hire will reduce image sizes and fix anything that makes your site load slowly. Canonicalization is another important aspect of technical SEO. Adding canonical tags to your website pages will help your SEO. This will go a long way to prevent duplicate content.
Doing SEO is not complete without an excellent link-building strategy; that is why off-page SEO involves getting quality links from reputable sites. Aside from link building, another part of off-page SEO is building a solid social presence for your site. Connecting your site to social platforms like Facebook, Twitter and Instagram is another way to build your brand.
Content Planning and Keyword Research
Content planning is another aspect of search engine optimization. A good SEO service will include planning your content to know your targeted audience and better understand your business niche. Also, content planning will reveal the demographic of your audience and competition in your niche. This will better help you prepare your content to attract the right audience and beat the competition. Aside from content planning, there is keyword research. This task involves finding the words or phrases your audiences are typing online and incorporating them into your content to increase your organic ranking.
What does SEO service cover? SEO services cover everything you need to optimize your website. It includes on-page SEO, off-page SEO, technical SEO, content planning, and keyword research.