Are you looking for someone to create conversion-generating content for your business website? There are several content writing services available, but most are not up to par. So, what is the best content writing service? What should I look for in a good content writing service? This article will answer those questions.
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What Is Content Writing?
Content writing, article writing, or blog writing, is the art of creating written pieces of information for a website. For businesses, it relates to producing works that can help market the business, whether it is a product page or blog.
How Is Content Writing Used in Business?
Business content writing allows customers to learn about products and services, compare companies and find the correct information. This content can be a blog, an article, SlideShare content etc.
What Are the Different Types of Content Writing Services?
You can take advantage of several types of content writing services when creating content for your business.
- SEO content writing,
- Website content writing,
- Blog content writing,
- Newsletter content writing.
The best writing service is one that fulfils your business needs. While many businesses focus on SEO writing only, combining it with newsletter writing will significantly benefit your business. Now let’s discuss the different types of writing services one after the other.
What Is an SEO Writing Service?
SEO content writing is the art of creating a compelling piece of content for visitors while following search engines’ best practices. It is the deliberate art of targeting high-volume keywords with the right piece of informative content to increase a website’s organic traffic.
SEO content writing services are an essential part of every digital marketing strategy. Without SEO in writing, getting your online visitors to notice your business will be challenging. SEO writing can be applied when creating blog posts and landing pages.
Website Content Writing
Every website needs good content to gain visibility and reach the right audience. Writing content for website pages is referred to as landing page writing. When creating content for landing pages, the strategy to employ will differ from writing blog posts.
The landing page content is written to promote a business and encourage online visitors to take action. One distinguishing feature of a landing page is that it must have a call-to-action that encourages visitors to engage with the business.
Blog Content Writing
A blog is a piece of content that informs a reader about a business’s latest update. It usually answers a question online readers have in mind. For example, “what is the best shoe to wear?” is a topic for a blog post that will inform readers about the best shoe to wear. While blog posts are written flooring SEO best practices, they provide information to users without marketing the business directly.
Newsletter Content Writing
Writing a newsletter is slightly different from writing landing pages and blog posts. In the newsletter, the writer seeks to inform the targeted audience of the latest update to a product via email. The length of a newsletter is usually concise, stressing how the service will benefit the user and encouraging them to take action.
How Long Is a Blog Post?
While there is no Google recommendations guideline about how long your content should be, it is better to cover all relevant information when writing a piece. This means that when writing a blog post, you should try as much as possible to provide sufficient information to your audience so that they won’t be looking for more after reading your content. Read this article to learn how to create a blog post.
What Should I Look for in a Good Content Writing Service?
Are you planning to hire a content writing service to create content for your website or blog? You must hire the best content writing service to get a good return on investment on the amount you spend to create the content. The best content writing service will not create content out of the blue.
This means that the writing service will consider your business and create relevant content to match your services. For example, if you sell different shoes, good content to create will revolve around the various shoe brands and materials used to make shoes.
If the writing service you want to engage in does keyword research using SEO tools like Ahref, Ubersuggest or SEMrush, then the company is a good fit for you. Aside from that, you can check their website for writing samples and see if they are generating organic keywords. If they are, they will help you write blog posts that will increase your organic traffic.
What is the best content writing service? A good content writing service will not write content out of the blue. They will create content that matches your business goal and increase your website’s organic traffic using blog posts. When hiring an article writing service, you should ask for samples and hire based on how they plan the content and do keyword research.