seo services uk

What SEO Is and Is Not

Are you planning to hire someone to optimize your website? Most business owners are on the lookout for the best SEO experts to help them optimize their sites. But finding the right SEO experts can be difficult for some. This is because most business owners e have no idea of what SEO is about. Some will tell you that search engine optimization is something they will do to their website to grow the traffic. That is why they will employ the service of quack search engine optimization experts who will do black hat SEO. Eventually, Google will penalize the website, and everything will be over for them. If you don’t want to make mistakes when hiring an SEO expert, you should know what SEO is and is not. 

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What Is Search Engine optimization?

There are many ways to define search engine optimization. But the most common definition that most experts will agree on is that it is the process of optimizing your website to increase its traffic. The process of optimizing a website is not an easy one and involves lots of effort. That is why search engine optimization is divided into on-page, off-page, technical SEO and content planning, and keywords optimization. So, if you want to increase your website’s traffic, you must make sure that the web pages are optimized and have relevant content for your audience to engage with.

Why Is SEO Important?

Search engine optimization is necessary for every website. Without SEO, your website will receive little to no traffic. This means that the website will not make money for your business. How does that sound? If you are a business owner that has invested thousands of dollars in building the website, that will be a waste of money. Search engine optimization is a must because it increases your website’s organic traffic. How it does that is simple. When search engines crawl your website for relevant content, a well-optimized page will attract visitors. If the content on your website is related to the query your audiences are typing, it will be displayed along with other websites. And when this happens, you will notice an increase in web traffic.

What You Should Do When Optimizing Your Website

What SEO Is and Is Not

When hiring an SEO company to optimize their websites, most business owners have fallen into the trap of hiring quacks who will charge them $50 or $100. Most quacks do follow best practices when optimizing their client’s websites. So, they will do black hat SEO and end up getting the websites penalized. If you contemplate hiring an SEO company, you should understand that search engine optimization is a result-driven process that takes time to work. It is not a magical process that requires doing a few tricks to get backlinks. 

When doing search engine optimization, you should expect the company you hire to help you plan your content. Content planning and keyword optimization are crucial to appearing on the SERP. Search engine bots will have no reason to index your web pages and display them without good and relevant content. So, content planning is the first thing to do if your website lacks quality content. Aside from content planning, another thing to do is on-page and off-page SEO. On-page search engine optimization will be successful when you have the right content on your web pages. On-page SEO involves optimizing the visible part of your website. 

This means ensuring that you add the right title tags, meta description, headings, and Alt text to images. Also, redesigning your web pages to look good is another part of on-page SEO. Off-page search engine optimization, unlike on-page, means building a reputation for your website by letting other websites link out to you. Do worry; other blogs will link to them if you write good content. Technical SEO is the process of doing things like updating your sitemap, submitting your website for Google index, increasing your website speed, and adding canonical tags. All these search engine optimization tasks are crucial and represent what SEO is. Now let’s move to what SEO is not. 

What You Should Not Do When Optimizing Your Website

When optimizing your website, you should not hire quacks that will employ black hat SEO practices to increase your ranking. This will get your website penalized by search engines. Also, paying quack SEO to get thousands of low-quality backlinks is not a good idea. Search engine optimization is not a magical process that increases your website ranking; instead, it is a result-driven process that requires hard work.


What SEO is and is not. SEO is a result-driven process that requires the right content on your website. Also, it is the process of optimizing your web pages so that your visitors will find interesting content on them. Search engine optimization is not a magical process requiring a few tricks like getting low-quality backlinks and employing other black hat techniques. 

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