Every website needs SEO to gain its fair share of organic traffic. The more traffic your website gets, the more revenue it makes. But SEO is not an easy task, not at least for business owners that have no skills. And if you have the skills, you will spend hours optimizing the website for search engines. To get around working long hours optimizing your website, you can hire an SEO company. If you decide to do it yourself, what skills do you need to be an SEO expert? This article explains the various parts of SEO so that you will understand what doing SEO involves.
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Who Is an SEO Expert?
An SEO expert is someone that is specialized in optimizing a website. Like every professional, an SEO expert must possess the skills to optimize a site for search engines.
Can Anyone Become an SEO Expert?
It takes years of experience and lots of website optimization skills to do SEO. Most business owners fail when they attempt to do SEO themselves, and they end up having a website that would not generate revenue for their business. This suggests that anyone cannot do SEO. But if you are ready to spend hours learning search engine optimization, you will eventually become an expert. To consider yourself an SEO specialist, you must be able to do a website audit, on-page and off-page SEO, and technical SEO. Having these skills is crucial to optimizing a website for increased traffic.
Can I Hire an SEO Company to Optimize My Website?
Hiring an SEO company to optimize your website is the best idea if you want your website to make money for your business. The reason is that most companies have a team of SEO experts that have the relevant experience to optimize a website. They don’t guess doing SEO, and so you shouldn’t.
Can I Do My Website SEO?
If you possess the proper search engine optimization skills, you can optimize your website. Note that when doing SEO, you don’t guess. Since search engine optimization is a result-driven process involving problem-solving, you should know what you are doing before getting started. The following headings will help you know what to expect when optimizing your website for search engines.
SEO Experts Skills
An SEO specialist must be able to do on-page and off-page optimization. Aside from that, an SEO expert must understand technical SEO, and content planning and keyword analysis are other skills of an SEO expert.
On-page and Off-page SEO
On-page SEO involves optimizing a web page so that it meets search engine guidelines. For a website to receive its share of search traffic, it must demonstrate that it is user-friendly. For it to be user-friendly, the website must be responsive on all devices. Aside from that, the content on the web page must be perfectly optimized. This means writing your meta title and meta description perfectly. After writing your title and ensuring that it includes keywords related to your business, you should optimize the heading.
If you are utilizing WordPress, your title is the heading one. After optimizing your heading one, you should ensure that your headings two and three are related to the keywords you want the page to rank for. Every web page needs images or videos for your audience to interface with. You must add the right ALT text to your images. Off-page SEO involves building your website’s reputation offline. You should have the skills to build quality backlinks for your website. And also, you should be able to promote your website on social media platforms.
Search engines love websites that load fast. So, if you want your website to receive its share of traffic, you must ensure that it is fast under 4 seconds. Optimizing a website so that it loads quickly is part of doing technical SEO. Aside from increasing website speed, technical SEO involves optimizing the images on your web pages so that their sizes don’t affect the website loading speed. Checking for incorrect redirects and broken links on your web pages is part of technical SEO. Those are part of the skills you need to be an SEO expert.
What skill do you need to be an SEO expert? To be an SEO specialist, you must be able to do on-page and off-page SEO and technical SEO. While doing SEO can be difficult for newbies, it is advisable to hire an SEO company to help optimize your website.