There are more than a million reasons to hire a digital marketer if you have an online business struggling to increase your audience. But before you proceed, you must understand what a digital marketer is. What is digital marketing? Types of digital marketing and the task of a digital marketer. So, why should I hire a digital marketer?
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What Is Digital Marketing?
Digital marketing, also known as online marketing, promotes brands to connect with potential customers using the internet and other digital communication. Businesses leverage all forms of digital marketing, such as search engine optimisation (SEO), social media marketing, email marketing, and PPC, to connect with current and prospective customers.
What Is a Digital Marketer?
A digital marketer is a professional in charge of driving brand awareness and lead generation through all digital channels, whether free or paid. These digital channels include the company’s websites, social media, SEO strategies, email marketing, display ads and content marketing.
What Are the Benefits of Digital Marketing?
Digital marketing helps online businesses to reach more audiences than they could if they used traditional methods. Also, digital marketing helps businesses target the right prospects more likely to buy their products or services.
Here are a few significant benefits of digital marketing:
- Businesses can focus their efforts on prospects that are most likely to buy their products.
- Digital marketing is more cost-effective than outbound marketing.
- With digital marketing, your business can compete with more prominent brands in your industry.
- Businesses can easily set, adjust and change a digital marketing strategy to suit their needs.
- With digital marketing, businesses can improve their conversion rate and the quality of their leads.
- Engaging your audience is easy and fast when you use digital marketing.
Types of Digital Marketing
There are various types of digital marketing strategies a business can adopt to increase leads and conversion.
Search Engine Optimization
Search engine optimization, also known as SEO, is the process of making your website appear better on the search engine result page. There is more to SEO than we can explain here, but let’s briefly touch on the basics.
SEO is divided into on-page, off-page, technical SEO, content planning and keyword research. The goal of adopting an SEO strategy is to make your website better in terms of content so that your audiences will find them effortless.
Also, SEO makes your website accessible to search engine crawlers and helps fix any issues affecting the indexability of your website. But the best part of SEO is that it helps you get more organic visitors that are likely to buy your products.
Pay Per Click (PPC)
Some digital marketers see pay per click as the direct opposite of SEO. This is because it involves paying for traffic to your website by using Google or Bing ads.
One advantage of pay-per-click is that it helps you see immediate results if you want more people to click on your website, unlike SEO, which can take months or years to work.
Always remember that pay-per-click can be expensive and might not be the right option if you want a long-term strategy to get organic traffic.
Content marketing involves creating content with the aim of driving traffic to your website. Examples of content marketing include blogging, guest posting, and email marketing.
Social Media Marketing
Social media marketing involves promoting your business website or page on social media platforms like Facebook, Instagram, Twitter and TikTok.
This digital marketing strategy can include creating short posts to engage with your customers, making short videos to introduce your services and using images.
Why Should I Hire a Digital Marketer?
There are many reasons to hire a digital marketer to help promote your business. If you don’t have enough time to do digital marketing yourself, it will help to engage a professional. Aside from that, digital marketing strategy like SEO requires a professional.
You need to hire an expert if you don’t have SEO skills. Hiring a digital marketer makes you focus on your business while the experts do the hard thing. This will ensure you achieve the right result from your digital marketing strategy.
Where Can I Hire Digital Marketers?
You can hire digital marketing professionals online. One way to ensure that you hire the right fit to work on your project is by hiring a digital marketer from an outsourcing service like Websavis.
We have an experienced team of digital marketers that can help you grow your business online. Also, our digital marketing professionals can work independently with your team, or you can plug them in as an extension of your team.
How Do I Hire a Digital Marketing Manager?
Hiring a digital marketer is simple when you engage one of our professionals. We screen all our digital marketing managers to ensure they have the right skills to do the job. Aside from that, we will ensure we match the right professional to handle your project.
So, why should I hire a digital marketer? You should hire a digital marketing manager to help promote your brand and increase organic traffic and conversion.